When you think that “good” is good enough, you never become great. The companies that thought they were good enough did not survive the COVID-19 pandemic. So, how do organizations go from good to great? 

1. Find the right people. Get the right people on board and focus them on actions that lead to greatness. Start with “who,” not “where,” since the right people will decide the strategic direction of the enterprise, and when a change in direction is needed, they will decide what that change should be.

2. A mindset of a level 5 leader. These leaders are determined to make the company succeed. They don’t seek success for their glory; rather, success is necessary so that the team and organization can thrive.

3. Face reality. Great organizations do not shy away from facing and accepting brutal truths and the realities of data, numbers, and situations. At the same time, they do not lose hope of a better future.

4. Strive for greatness. Achieving greatness is a lifelong journey built on consistent actions taken daily.

5. Recognize employees. Showing employees that they are valued is imperative. In times of disruption like we’re experiencing today, they are instrumental in helping companies reinvent themselves.

^{_{Source: Philadelphia Business Journal}}