Asking the right questions to the wrong people can be a recipe for disaster.

𝐒𝐜𝐞𝐧𝐚𝐫𝐢𝐨 𝟏: If you’re considering introducing a new product or service to the market, you may fare better asking:

◼ People who have gone through a similar experience.

◼ Your ideal customers.

◼ People who can offer unbiased feedback.

Friends and family mean well, but they may not have the expertise to provide the answers you need.

𝐒𝐜𝐞𝐧𝐚𝐫𝐢𝐨 𝟐: Asking someone a question doesn’t mean you’re going to get the answer you want to hear. This typically happens when you:

◼ Ask the wrong questions – even when they’re the right people.

◼ Fail to take advice previously given.

◼ Ask questions packed with too much information to comprehend.

When it comes to getting answers, who you ask, and the quality of your questions matters.