At the beginning of time, names established genealogy and also signified a person’s character, authority, and worth. Fast forward to the twenty-first century, and you come across names given because they sound interesting.

The name given to one can affect the perception of oneself and can become a hindrance throughout one’s life – whether being teased by peers or overlooked for various types of employment.

A name has more power than we may realize. Why do you think those in the entertainment industry tend to use catchy or more appealing names?

Names are also important in business. An unfavorable business name can risk potential customers. How comfortable would you be purchasing a car from Lemon’s Automotive or home from Shack Realty?

Creating a name takes careful thought and should not have implied meanings such as Anthrax, Pistol, Stud, Cowboy, Zero, etc.

While a name doesn’t necessarily represent a person’s character or business performance, it gives you cause to wonder.