Change can be a difficult pill to swallow, especially in organizations accustomed to systematic routines and practices. However, as society advances, change is the only link to future success. Here are five insights into becoming a catalyst for change.

1. Don’t push harder – Adding more information or more good reasons to do something will not move people into action. Adding more pressure only creates more resistance.

2. Offer a choice – Give people two to three options. This makes them feel more in control of the decision and therefore, more open to change.

3. Point out the costs of the status quo – People tend to ignore small problems, but by shedding new light on these flaws and pointing out how they compound over time, you can make the inconvenience of change look more appealing than the cost of inaction.

4. Ask for less – Start by asking for a small, manageable change, and when that has been made, ask for another. Big shifts do not happen right away, but one step at a time.

5. Lower the barrier – Whether it’s a new product, service, idea, or #behavior, a new way of doing things means uncertainty. Offer a “trial run” to allow people to convince themselves of the value they’re being offered.

Source: The Catalyst – Jonah Berger


Giving Someone a Choice


As human beings, we have the right to choose. Unfortunately, some people take away this right for selfish reasons or cultural beliefs. An extreme example is slavery and forced marriages. More common abuses are lying and cheating.

Imagine meeting someone new and taking a personal interest in them. During preliminary conversations, this person does not reveal that they are in a committed relationship. As time goes on, you develop a physical and emotional connection with this person and later discover they are actively involved in another relationship.

While it may be easy to carry out our lives in an oblivious manner, others should not suffer from selfish choices made on their behalf and without their input. Honesty gives others freedom of choice.