Throughout my career, I’ve had the privilege of helping many entrepreneurs fine-tune their business plans. I’m now in the process of developing my own. As we know, it’s common practice for organizations to create mission statements that provide employees with a sense of purpose.

Take an honest look at your mission statement. Does it:

• Unify and align your team?
• Direct efforts toward a shared goal
• Inspire employees to dedicate a significant part of their day fighting for your cause?

As a leader, do you embody the mission?

Mission statements are more than a public relations exercise.

Consider This Example

“The Company’s primary objective is to maximize long-term shareholder value while adhering to the laws of the jurisdictions in which it operates and at all times observing the highest ethical standards.”

Certainly, organizations should strive for this but does it motivate employees to wake up, sacrifice wages, and understand their role in achieving a collective goal

Alignment Matters

When the mission, vision, and values of an organization fail to align with an employee’s personal value system, conflict is inevitable.

In today’s economic climate, organizations face unparalleled challenges. Now is the time to revisit mission statements with renewed relevance to ensure they inspire, connect, and foster a sense of belonging among employees.

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